Fighting Churn with Data by Carl Gold (.PDF)
File Size: 13 MB
Fighting Churn with Data: The Science and Strategy of Customer Retention by Carl Gold
Requirements: .PDF reader, 13 MB
Overview: Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.
Genre: Non-Fiction > Tech & Devices
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