Speed Metrics Guide by Matthew Edgar (.PDF)

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File Size: 10 MB

Speed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites by Matthew Edgar
Requirements: .PDF reader, 10 MB
Overview: Faster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website’s speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities. Speed Metrics Guide helps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website’s speed. Each chapter examines a specific metric, discusses what it measures, why the metric matters and what tactics will help improve that metric. Speed reports can be difficult to understand with so many metrics available. TTFB, FCP, LCP, TBT, or TTI might be slow, but what do these acronyms represent about website speed? The harder question to answer is what actions should be taken if a metric is slower than it ought to be? If multiple metrics are slower than they ought to be, which metric should be improved first to have the greatest impact? Answering these questions requires not only understanding what the metric represents but also understanding how each metric relates to the bigger picture of website loading.
Genre: Non-Fiction > Tech & Devices

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