Impulse Purchasing by Lalit Mohanty (.ePUB)
File Size: 983 KB
Impulse Purchasing by Lalit Mohanty
Requirements: .ePUB reader, 983 KB
Overview: Impulse Purchasing by Lalit Mohanty
Chapter 1: The Siren’s Call
Understanding the Allure of Impulse Purchasing
Chapter 2: The Psychology Behind Impulse Buying
Delving into the Human Mind
Chapter 3: The Impulse Purchase Spectrum
From Minor Splurges to Major Regrets
Chapter 4: The Rise of Impulse Culture
How Society Fuels Impulsive Behavior
Chapter 5: The Retailer’s Playground
Strategies to Entice Impulse Purchases
Chapter 6: The Power of Packaging
Unwrapping the Influence of Presentation
Genre: Non-Fiction > General > Business & Money > Finance
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