The Dynamics of Business Behavior by Beirem Ben Barrah (.ePUB)

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The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change by Beirem Ben Barrah, Philip Jordanov
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Overview: Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support.
Genre: Non-Fiction > General

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