Marketing Measurement and Analytics by Greg Kihlstrom (.ePUB)+

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File Size: 10 MB

Marketing Measurement and Analytics: An Introduction by Greg Kihlstrom
Requirements: .ePUB, .PDF reader, 10 MB
Overview: This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and Generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization.
Genre: Non-Fiction > Tech & Devices

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