New Cool Guide to Meaningful Marketing by Afdhel Aziz (.ePUB)
File Size: 3 MB
Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers by Afdhel Aziz, Bobby Jones
Requirements: .ePUB reader, 3 MB
Overview: How brands can evolve to win with conscious consumers
The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world’s most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.
Genre: Non-Fiction > General
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