How To Write An Inspired Creative Brief 3rd by Howard Ibach (.ePUB)
File Size: 17.8 MB
How To Write An Inspired Creative Brief, 3rd Edition: A creative’s advice on the first step of the creative process by Howard Ibach
Requirements: .ePUB reader, 17.8 MB
Overview: “…a great primer in the fundamentals of brief writing.”
Katie Streten
Experiential Strategy Director
Geometry MENA, London
“When I discovered the first edition of Howard Ibach’s book, How To Write An Inspired Creative Brief, I was so impressed that I brought him to my agency for a seminar. The book has been indispensable to me over the years as a working account planner, referring to it frequently and using it to teach my direct reports. This new edition puts more meat on the bone and reading it has reaffirmed Howard’s approach. I can’t understate how important it is that he has written it from the point of view of a creative, since creatives are the consumers of our briefs. I recommend this book unwaveringly to seasoned and aspiring planners and brief-writers.”
Genre: Non-Fiction > General > Business & Money
Free Download links:
https://mexa.sh/cf6ryqf8nasz/How_To_Write_An_Inspired_Creati_-_Howard_Ibach.epub.html