The Pocket Universal Principles of Branding by Mark Kingsley (.ePUB)
File Size: 16.4 MB
The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Rockport Universal) by Mark Kingsley
Requirements: .ePUB reader, 16.4 MB
Overview: This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.
Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Genre: Non-Fiction > General
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