The Data Analytics Advantage by Laeeq Khan (.ePUB)+
File Size: 15.3 MB
The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences by Laeeq Khan
Requirements: .ePUB, .PDF reader, 15.3 MB
Overview: The Data Analytics Advantage is a comprehensive guide that equips readers with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive tutorials and exercises, and offers a glimpse into future developments, including the potential impact of Artificial Intelligence (AI). With its balance of technical rigor and accessibility, the textbook requires minimal coding experience while covering a wide range of topics. Using a three-stage framework–discovery, analysis, visualization–Khan emphasizes the importance of question formulation, data collection, and the skillful application of analytical tools; unveils key aspects of social media analytics, from hashtag and temporal analysis to social network analysis, data visualization, and storytelling; introduces readers to various methodologies, including monitoring metrics and KPIs, adopting advanced data visualization techniques, and mastering sentiment and network analysis; and addresses potential challenges in social media analytics, such as data access, privacy, etc. Some would have advanced programming know-how in computer languages such as R and Python, while others would make detailed analyses using specialized tools for data analysis (such as SPSS).
Genre: Non-Fiction > Tech & Devices
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