The Strategic Enemy by Laura Ries (.ePUB)
File Size: 1.2 MB
The Strategic Enemy: How to Build and Position a Brand Worth Fighting For by Laura Ries
Requirements: .ePUB reader, 1.2 MB
Overview: Build a brand worth fighting for using the power of positioning and focus
Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.
Genre: Non-Fiction > General
Free Download links:
https://frdl.io/ncw2y9vii2c7/The_Strategic_Enemy_-_Laura_Ries.epub.html