The Business Plan Workbook, 11th Edition by Colin Barrow (.ePUB)+
File Size: 18 MB
The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business, 11th Edition by Colin Barrow
Requirements: .PDF/.ePUB reader, 18 mb
Overview: The essential textbook for building credible business plans that attract investment and drive results
Now in its 11th edition, The Business Plan Workbook is a trusted guide for postgraduate students and early-stage entrepreneurs studying business strategy, entrepreneurship, and venture planning. Developed from the renowned methodology taught at Cranfield School of Management, this textbook aligns with course outcomes across business modeling, market analysis, and financial forecasting.
Structured around 26 critical areas of business planning, this edition enables students to stress-test their ideas and develop strategic clarity. New content explores how to use AI in market segmentation, financial projections, and SWOT modeling. Updated with real-world examples from companies including Nubank, YuLife, Doctolib, and Inceptio Technology, it also addresses evolving investor expectations and the impact of regulatory shifts across tax, trade, and policy.
Genre: Non-Fiction > General
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