Neurogiving by Cherian Koshy (.ePUB)
File Size: 900 KB
Neurogiving: The Science of Donor Decision-Making by Cherian Koshy
Requirements: .ePUB reader, 900 KB
Overview: A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making
In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating.
Neurogiving integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment.
Genre: Non-Fiction > General
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