Brands in the Age of AI by Mark Kingsley (.ePUB)
File Size: 7 MB
Brands in the Age of AI (SVA Masters in Branding) by Mark Kingsley
Requirements: .ePUB reader, 7 MB
Overview: In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.
Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.
Genre: Non-Fiction > General
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