Cultural Dynamics in Business Management by Mesut Atasever (.ePUB)
File Size: 967 KB
Cultural Dynamics in Business Management by Mesut Atasever
Requirements: .ePUB reader, 967 KB
Overview: This book aims to offer a holistic approach to business management, considering it not only as a set of technical, rational, and universal principles, but also as a cultural, social, and behavioral phenomenon. In today’s globalized, digitalized, and rapidly transforming business world, the fundamental challenges faced by businesses are closely related not only to identifying the right strategies, but also to the cultural context, value system, and human behaviors within which these strategies are implemented.
Modern managers interact with employees from diverse cultural backgrounds, multicultural teams, global stakeholders, and new organizational structures shaped by digital platforms. This has transformed understanding the impact of culture on management processes from a choice into a strategic necessity. This book aims to systematically analyze the complex and multifaceted relationship between culture and management.
Genre: Non-Fiction > Educational
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