Neuromarketing by Katie Hart (.ePUB)
File Size: 2.8 MB
Neuromarketing: Practical Insights for Improving Customer Engagement 1st Edition by Katie Hart
Requirements: .ePUB reader, 2.8 mb
Overview: Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.
Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels.
Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance.
Genre: Non-Fiction > General
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