Marketing Technology by Ediz Edip Akçay (.ePUB)
File Size: 1.8 MB
Marketing Technology: Integrating Martech for Transformational Marketing by Ediz Edip Akçay
Requirements: .ePUB reader, 1.8 mb
Overview: Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.
This textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation shapes marketing strategy and practice in the modern business environment.
Blending theory, strategic models and applied insights, this textbook explores the technologies transforming marketing from: artificial intelligence and machine learning to blockchain, automation and augmented, virtual and mixed realities. Students will learn how to use data and critical thinking to deliver measurable impact and build customer trust in an era of continuous digital evolution.
Genre: Non-Fiction > Educational
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