Marketing Research with R and Python by Howard Pong Yuen Lam (.PDF)

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File Size: 22.7 MB

Marketing Research with R and Python by Howard Pong Yuen Lam
Requirements: .PDF reader, 22.7 MB
Overview: This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python. A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers. So, marketers have to develop a new product concept and test it against a competitive concept. They can analyze data by using R or Python with word cloud, string, Chi-square, correlation, t-test, analysis of variance, regression, sentiment analysis, and web scrap- ing. R and Python programs are available for download and use for other applications.
Genre: Non-Fiction > Tech & Devices

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