Marketplace Best Practices by Tom McFadyen (.ePUB)(.AZW3)
File Size: 29.3 MB
Marketplace Best Practices: Transforming Commerce in the Platform Economy by Tom McFadyen
Requirements: .ePUB, .MOBI/.AZW reader, 29.3 MB
Overview: Marketplace Best Practices is a new book that explores the online marketplace model as a means of platforming an ecommerce business. Written by Tom McFadyen and the online marketplace experts at McFadyen Digital this text covers the what, who, and how of online marketplaces from those who have been creating both retail and business-focused marketplaces for over 15-years.
Speaking to anyone curious about building an online marketplace, Marketplace Best Practices takes a look at what constitutes an online marketplace, who is currently succeeding with the marketplace model, and how an organization can build and grow an online marketplace of their own. Going beyond the superficial and taking a deep look at the nuances and possibilities of the marketplace model, this book discusses everything from market motivations, various models of marketplace, building a business case, making strategic decisions, selecting the right technology, then building and launching a new marketplace property.
Genre: Non-Fiction > General > Business > Commerce > Marketing
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