Overcome AD-versity by Barry Milavsky (.ePUB)
File Size: 1 MB
Overcome AD-versity: How to Put Persuasion Power in Advertising by Barry Milavsky
Requirements: .ePUB reader, 1 mb
Overview: Understanding psychology is the key to creating advertising with persuasive power.
This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.
Genre: Non-Fiction > General
Free Download links: