Bayesian Statistics and Marketing, 2nd Edition by Peter Rossi (.PDF)
File Size: 8 MB
Bayesian Statistics and Marketing, 2nd Edition by Peter Rossi, Greg Allenby, Sanjog Misra (Wiley series in Probability and Statistics)
Requirements: .PDF reader, 8 mb
Overview: Fine-tune your marketing research with this cutting-edge statistical toolkit
Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.
Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.
Genre: Non-Fiction > General
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