Marketing Plans: Profitable Strategies, 9E by Malcolm McDonald (.ePUB)

File Size: 30 MB

Marketing Plans: Profitable Strategies in the Digital Age, 9th Edition by Malcolm McDonald, Hugh Wilson, Dave Chaffey
Requirements: .ePUB reader, 30 mb
Overview: The latest edition of the leading and internationally bestselling text on marketing planning

In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management.
Genre: Non-Fiction > General

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