Content Marketing for PR by Trevor Young (.ePUB)
File Size: 76 KB
Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age by Trevor Young
Requirements: .ePUB reader, 790,76 KB
Overview: Are you struggling to cut through the noise and convey your message to the marketplace?
Become your own media channel and tell your stories like a PR pro!
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.
Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.
Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small.
Trust and reputation have never been more important in business.
Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand.
Genre: Non-Fiction > General
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