Customer 360 by Martin Kihn, Andrea Chen Lin (.ePUB)

File Size: 12 MB

Customer 360: How Data, AI, and Trust Change Everything by Martin Kihn, Andrea Chen Lin
Requirements: .ePUB reader, 12 mb
Overview: Become more competitive by developing a superior customer experience through data, AI, and trust and get your organization ready for AI agents like Agentforce

Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.
To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity.
Genre: Non-Fiction > General

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