The Behavioral Advantage by Terry R. Bacon, David G. Pugh (.ePUB)
File Size: 1 MB
The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena by Terry R. Bacon, David G. Pugh
Requirements: .ePUB reader, 1 mb
Overview: Terry Bacon and David Pugh showed how great companies outperform good ones through “behavioral differentiation” — going beyond superior products and dependable service to connect with customers at every touchpoint.
The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and this book reveals the secrets behind what is essentially a chess game with competitors.
Genre: Non-Fiction > General
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