Integrating AI (ChatGPT) into Marketing by Shubham Kakran (.ePUB)+
File Size: 79.1 MB
Integrating Artificial Intelligence (ChatGPT) into Marketing, Economics, Business, and Finance by Shubham Kakran, Rupinder Katoch, Ashish Kumar
Requirements: .ePUB, .PDF reader, 79.1 MB | True PDF, True EPUB
Overview: The emergence of ChatGPT (a publicly available tool developed by Open AI), along with its underlying technology, generative pretrained transformer (GPT), is leading to a significant expansion of generative AI and is unleashing the possibilities for unimaginable transformations across different business domains. This new volume looks at how AI, and ChatGPT in particular, is revolutionizing the business of business, finance, economics, and marketing, exploring its transformative impact and considering its hands-on practical implications. This book is divided into five major sections, that is, general, finance, economics, business, and marketing. Each chapter discusses the broader implications in the different domains with a deeper understanding with illustrations and hands-on practice (as in data analytics studies Python codes also suggested), which critically evaluates the merits and demerits of ChatGPT, along with its inherent constraints and distinctive attributes. Additionally, the chapters explore the potential utility of ChatGPT for research scholars, faculties, academicians, and others for an extensive understanding of its utilization.
Genre: Non-Fiction > Tech & Devices
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