The Fundamentals of Content Analytics by Russ Bahorsky (.PDF)
File Size: 10 MB
The Fundamentals of Content Analytics: A Practical Guide for Marketing and Communications Professionals by Russ Bahorsky
Requirements: .PDF reader, 10 MB
Overview: From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than ever—often with limited visibility into what’s working and why. This book bridges the gap for professionals who need practical, strategic analytics skills but lack technical backgrounds. Featuring a clear, accessible, and actionable approach, author Russ Bahorsky brings a research-informed perspective to using content data to drive better decisions in today’s digital-first organizations. The book introduces foundational concepts in content measurement, to help you formulate better research questions, and how to collaborate with data experts. With real-world case studies and accessible frameworks, it demystifies analytics without oversimplifying it. Web Content Analytics is not a book about becoming a data scientist—it’s a book about asking better questions, building smarter processes, and creating content that connects. Structured data captures how people interact with your content. It’s usually captured using systems like Google Analytics (GA4), CRM tools, social media dashboards, and video hosting platforms.
Genre: Non-Fiction > Tech & Devices
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