Blue Ocean Strategy, Enhanced Edition by W. Chan Kim (.ePUB)
File Size: 9 MB
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Enhanced Edition by W. Chan Kim, Renée Mauborgne
Requirements: .ePUB reader, 9 mb
Overview: OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.
In this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating “blue oceans”—untapped market spaces ripe for growth. With its systematic approach and a variety of tools any organization can use to create and capture blue oceans, Blue Ocean Strategy is a global phenomenon—published in a record-breaking forty-nine languages and a bestseller across five continents.
Genre: Non-Fiction > General
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