The Predictive Marketing Analyst by Tamer Ahmed (.ePUB)
File Size: 1 MB
The Predictive Marketing Analyst: Using Machine Learning to Calculate Customer Lifetime Value and Optimize Ad Spend (AI, Machine Learning & Data Analysis For Business Results Book 7) by Tamer Ahmed
Requirements: .ePUB reader, 1 MB
Overview: Stop wasting your advertising budget on one-time buyers. Command AI to predict who will become your most valuable customers before they even click.
For years, digital marketers have optimized campaigns using reactive, short-term metrics like Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). The problem? Optimizing for the cheapest conversion usually attracts the lowest-quality customers who churn immediately. Today, elite marketing teams are transitioning to predictive analytics—using machine learning to forecast Customer Lifetime Value (CLV) and allocate budget based on future profitability.
The Predictive Marketing Analyst is your lean, zero-fluff blueprint for transforming your marketing department from a reactive ad-buying hub into a proactive, data-driven growth engine. This book skips the heavy Python data science, focusing entirely on actionable, no-code machine learning platforms and structured prompting frameworks designed specifically for media buyers, e-commerce founders, and marketing analysts.
Genre: Non-Fiction > General
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