Scarcity Brain: Fix Your Craving Mindset by Michael Easter (.ePUB)
File Size: 3 MB
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael Easter
Requirements: .ePUB reader, 3 mb
Overview: “Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and New York Times bestselling author of The Book of Boundaries
“Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, #1 New York Times bestselling author of Outlive
Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcitybrain. They’re bombarding us with subversive “scarcitycues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.
Genre: Non-Fiction > Health, Fitness & Self-help
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