Marketing Management, 16th Edition by Kevin Keller (.PDF)
File Size: 111 MB
Marketing Management, 16th Edition by Kevin Keller, Philip T. Kotler, Alexander Chernev
Requirements: .PDF reader, 111 MB
Overview: Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you’ll have the knowledge and tools to succeed in the new market environment around you.
Genre: Non-Fiction > General
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