Principles of Marketing, 19th Edition by Philip Kotler (.ePUB)
File Size: 40 MB
Principles of Marketing, 19th Edition by Philip Kotler, Gary Armstrong and Prafulla Agnihotri
Requirements: .ePUB reader, 40 MB
Overview: Principles of Marketing 19th Edition discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers.
Genre: Non-Fiction > General
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