The Marketer’s Manual on Generative AI by Aaron Lyles (.ePUB)+

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File Size: 12.7 MB

The Marketer’s Manual on Generative AI: Harness AI to Lead, Innovate, and Profit in Business by Aaron Lyles, John Suarez
Requirements: .ePUB, .PDF reader, 12.7 MB
Overview: Are you overwhelmed by the hype around Generative AI in marketing, but unsure where to start? The Marketer’s Manual on Generative AI equips marketers, entrepreneurs, and small business leaders with the knowledge and confidence to thrive in the rapidly evolving AI era. Inside, you’ll find practical examples, actionable strategies, and a step-by-step roadmap to mastering Generative AI. Whether you’re just starting to use Generative AI or you’re ready to exploit AI’s full potential, this book is your ultimate companion for fueling innovation, unlocking productivity, and driving business growth with AI-powered marketing. A GenAI app is a consumer-friendly interface powered by one or more GenAI models. Examples include ChatGPT developed by OpenAI, which utilizes its GPT and DALL·E models; Gemini, which utilizes its models of the same namesake; and Jasper, which uses an assortment of models from companies including OpenAI, Google, Anthropic, and more. Clear and compelling, The Marketer’s Manual on Generative AI arms leaders with the fundamentals for achieving measurable productivity gains, and future-proofing their competitive position. If you’re ready to unlock efficiency, innovation, and explosive growth, The Marketer’s Manual on Generative AI is your blueprint for success in the age of AI.
Genre: Non-Fiction > General

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