Google Analytics 4: The Practical Guide by Markus Vollmert (.ePUB)

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File Size: 19.2 MB

Google Analytics 4: The Practical Guide by Markus Vollmert
Requirements: .ePUB reader, 19.2 MB
Overview: Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4! The latest version of Google’s web analytics platform, Google Analytics 4 (GA4) helps you record, analyze, and evaluate user activities on your websites and in your apps. GA4 reports provide valuable insights into user behaviors and thus help you to further develop your offerings and campaigns based on real data. Google Analytics provides this wide range of functions free of charge and is (relatively) user friendly.
Genre: Non-Fiction > Tech & Devices

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