Marketing: An Introduction, 14th Edition by Gary Armstrong (.PDF)

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File Size: 101 MB

Marketing: An Introduction, 14th Edition by Gary Armstrong, Philip Kotler, Marc Oliver Opresnik (Global Edition)
Requirements: .PDF reader, 101 mb
Overview: Marketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Genre: Non-Fiction > General

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https://rapidgator.net/file/498470c5da055680e4fb498160215d1f/Marketing_14e.pdf.html