Foundations of Marketing, 8th Edition by John Fahy (.ePUB)
File Size: 112 MB
Foundations of Marketing, 8th Edition by John Fahy, David Jobber, Svend Hollensen
Requirements: .ePUB reader, 112 mb
Overview: Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-world applications of marketing concepts, case studies, and contemporary examples. The book’s value theme continues to provide a strong conceptual framework, helping students understand how marketing creates, communicates, and delivers value in a rapidly changing landscape. This leading textbook reflects recent advancements in marketing research and practice, making it an essential resource for today’s marketing students.
Genre: Non-Fiction > Educational
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