Fashion Marketing by Jo Wiltshire (.ePUB)
File Size: 13 MB
Fashion Marketing: Strategies, Trends and Innovation by Jo Wiltshire, Catrin Cousins
Requirements: .ePUB reader, 13 mb
Overview: This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.
Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry.
Taking a holistic view of the fashion landscape, this textbook explores the full spectrum of marketing activity, from consumer behaviour and e-commerce to sustainability and product and pricing strategies. Students will learn how marketing strategies are shaped by technology, cultural shifts and the growing demand for transparency and responsible production. Real-world examples from organizations such as Zara, Primark, Stone Island, Calvin Klein and Glossier bring theory to life, helping students apply practical knowledge to industry.
Genre: Non-Fiction > Educational
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