UX Skills for Business Strategy by Torrey Podmajersky (.PDF)
File Size: 50.6 MB
UX Skills for Business Strategy: Articulating Impact for Product, User, and Business Outcomes by Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
Requirements: .PDF reader, 50.6 MB | True PDF
Overview: Today’s design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company’s bottom line. Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights and real-world examples to articulate how 99 UX skills make 41 different business impacts—everything you need to align your design approaches with business outcomes. In this book, we provide a reference guide for choosing the best UX skill to learn and use in the moment, while connecting that work to our organizations’ business goals. Whether you are a UX pro or not, junior, senior, or leader in your career, we want you to continue creating and iterating on UX tools, methods, and approaches so that we continue to see user-centered values reflected in the products and services we use every day. No matter what your role is, if you need to solve problems that involve how people use experiences, this book is here to help you. If you’re a UX pro or are someone who manages UX work, this book is for you too. Whether your organization calls it UX, PD, CX, XD, IA, HCI, HCD, or something else, we wrote this book to help you create, enter, staff, lead, collaborate with, and make decisions about a user-centered design practice.
Genre: Non-Fiction > Tech & Devices
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