AI and Business by Rahul Pratap Singh Kaurav (.ePUB)+
File Size: 21.2 MB
AI and Business: Mapping the Present for Harnessing the Future by Rahul Pratap Singh Kaurav, Surabhi Koul
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Overview: AI and Business: Mapping the Present for Harnessing the Future addresses the growing need for businesses to not only understand but effectively implement Artificial Intelligence (AI) as a core component of their operational strategies. AI has quickly evolved from an experimental technology to a transformative tool reshaping the business landscape. While many organisations recognise its potential, numerous others struggle to integrate AI into their existing frameworks and align it with their strategic goals. This contributed work offers a comprehensive, practical guide for businesses seeking to implement AI across various functions, including marketing, finance, operations, and human resources, while highlighting the critical steps to bridge the gap between technology and effective business use. Through a blend of fundamental AI concepts such as Machine Learning, Deep Learning, and neural networks, alongside real-world case studies from industry leaders like Amazon, Google, IBM, and BOSH, the authors offer insights into how AI has catalysed transformation within these companies. By providing a balanced view of both the opportunities and challenges AI presents, it equips business professionals, leaders, and students with the tools and knowledge necessary to leverage AI for tangible, future-driven success. We wrote this book for the curious students, the reflective policymakers, the hands-on managers and, of course, the risk-taking entrepreneur. It speaks to all who are eager to understand not just what AI is but how to apply it responsibly and intelligently. The world of business is not becoming digital; it already is. The next step is to make it intelligently digital. This book is designed to serve as a core or supplementary text for a wide range of management and executive programs. It is particularly relevant for courses such as Artificial Intelligence for Business, AI and Marketing, Digital Transformation, Technology and Innovation Management, Strategic Management, and Executive Education modules on AI-driven decision-making. The integrated blend of conceptual foundations, industry cases, and managerial frameworks makes it suitable for MBA, PGDM, executive education, and advanced postgraduate programs, while also supporting practitioner-oriented learning and applied research.
Genre: Non-Fiction > Tech & Devices
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