The Persuasion Engine by Roger Dooley (.ePUB)
File Size: 2.2 MB
The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers by Roger Dooley
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Overview: Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques
The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size.
The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment.
Genre: Non-Fiction > General
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