The Pricing Playbook by Ingo Reinhardt (.ePUB)
File Size: 29.7 MB
The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI by Ingo Reinhardt
Requirements: .ePUB reader, 29.7 mb
Overview: An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI
In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.
Reinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders’ pricing decisions.
Genre: Non-Fiction > General
Free Download links: