Driving Buy-In by Mico Yuk (.ePUB)
File Size: 2 MB
Driving Buy-In: The Science of Influence with Data by Mico Yuk
Requirements: .ePUB reader, 2 mb
Overview: A step-by-step guide to transforming data into stakeholder buy-in and decisive action
Driving Buy-In, by data storytelling veteran Mico Yuk—who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom—provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that.
Yuk introduces the Buy-In Method™, a two-pillar system for turning information into action — grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework™ (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior.
Genre: Non-Fiction > General
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