The Business Book: Big Ideas Simply Explained by DK (.ePUB)
File Size: 168 MB
The Business Book: Big Ideas Simply Explained by DK (DK Big Ideas)
Requirements: .ePUB reader, 168 mb
Overview: How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?
Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.
Genre: Non-Fiction > General
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