The Next Marketing: From Molecule to Mindset by Harshit Jain (.ePUB)
File Size: 1 MB
The Next Marketing: From Molecule to Mindset by Harshit Jain
Requirements: .ePUB reader, 1 mb
Overview: In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges.
The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD—physician, entrepreneur, and founder of the world’s first physician-only programmatic marketing network—demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy.
Genre: Non-Fiction > Educational
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