AI in Business: Creating Value by Patrick J. Johanns (.ePUB)
File Size: 32 MB
AI in Business: Creating Value Responsibly ISE by Patrick J. Johanns, James W. Chaffee, Jackie Rees Ulmer
Requirements: .ePUB reader, 32 mb
Overview: “AI in Business: Creating Value Responsibly” by Johanns, Chaffee, and Rees Ulmer is a non-technical, managerial textbook that teaches business leaders how to strategically implement artificial intelligence to drive sustainable corporate value. Published by McGraw-Hill, the book breaks down complex concepts like machine learning, neural networks, and generative AI into approachable business frameworks, placing ethical considerations—such as algorithmic bias and data governance—at the center of every chapter. Through real-world case studies and practical frameworks like the “FOCUS” prompt engineering method, the text prepares future managers to successfully align people, processes, and corporate purpose to deploy AI systems both effectively and responsibly.
Genre: Non-Fiction > General
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