Consumer Behavior by Ayalla Ruvio, Dawn Iacobucci (.PDF)
File Size: 29 MB
Consumer Behavior by Ayalla Ruvio, Dawn Iacobucci
Requirements: .PDF reader, 29 mb | True PDF
Overview: In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers.
Genre: Non-Fiction > General
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