From the Ground Up by Jessica Hatzis (.ePUB)
File Size: 27 MB
From the Ground Up: How to build a cult brand by Jessica Hatzis, Bree Johnson
Requirements: .ePUB reader, 27 mb
Overview: The bible for anyone looking to build a brand from scratch, from the co-founders of global success Frank Body.
The only thing scarier than a new idea is an old one.
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.
With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.
Curious? Time to risk it for the biscuit.
Genre: Non-Fiction > General
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