Small Business: Creating Value by Vishal K. Gupta (.PDF)
File Size: 16 MB
Small Business: Creating Value Through Entrepreneurship by Vishal K. Gupta
Requirements: .PDF reader, 16 mb | True PDF
Overview: Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business.
Organized into five streamlined sections―a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”―the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.
Genre: Non-Fiction > General
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