Marketing for Leaders by Deborah Froese (.ePUB)
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Marketing for Leaders: 11 Keys to Building Trust, Clarity, and Connection in a Noisy World by Deborah Froese (For Leaders, 3)
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Overview: A practical guide to turning leadership and credibility into marketing that actually works.
71% of consumers doubt that brands will follow through on their promises. The gap between what you say and what you do is costly—and an audience can feel that.
Leaders can no longer treat marketing as a surface-level function. Marketing must reflect the organization behind it.
Marketing for Leaders is the third volume in the For Leaders anthology series, addressing this gap directly. Eleven expert contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. While their approaches differ, one conviction runs through every chapter: Effective communication begins with who you are, not just what you do.
Genre: Non-Fiction > General
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